If you want to truly build your authority on autopilot, you can’t write new content constantly.

Let’s jump off the content treadmill (ew, treadmills are the *actual* worst) and into something new.

A quick strategy for you to try 👉 create content around statistics and trends in your industry.

This isn’t a new tactic, but here’s why we’re going to do it anyways:

First, because they build us a ton of links, especially if they rank in search. Half the people Googling “[industry] statistics” are writing and looking for a source to link to.

💥 Boom. Link-town. Population: You.

Second, we’re going to push back on the stats and give a REAL HUMAN TAKE on them (which nobody does).
 

Lots of folks say there’s a huge ROI on email marketing. If you Google it, you’ll see CampaignMonitor says that it’s a 3800% ROI. They give no methodology for finding that number, but do say it came from their 2016 data.

Cool, so it’s 5 years old.

Second in rankings is Hubspot, who says the ROI is “$44 for every $1 spent, which is an astounding 4,400% ROI.”

They link out to a 2015 PDF from a company called Email Monday. If you *read* the data (ew, who does that. Reading is the only thing worse than treadmills), here's what you'll see:

WOW. So it’s really 2014 data that was based on a survey of 73 people.
 

When we write our article about stats and trends, we aren’t just going to list them. We’re going to give a brief breakdown of what the data says and what the data *IS*. Let’s call out that the stat is 7 years old and from a survey of very few people. Let’s call out that it should be questioned.

That, friends, is how you make your content stand out in a sea of sameness. That is how it builds links and gets up in the rankings, resulting in even more links.